Analysis Of The Development Of The Consumer Electronics Industry in 2022

The consumer electronics industry is a sub-industry of the electronic information industry, which has a global market size of 700 billion US dollars, and innovative technologies continue to bring it to life. During the long-term development period, the growth pace of the traditional consumer electronics industry has slowed down. Under the influence of negative factors such as chip shortage and industrial chain transfer, the competition in the industrial chain has further intensified.

With the penetration and popularization of 5G technology and the upgraded application of mobile Internet of Things, domestic consumer electronics companies are looking for breakthroughs in emerging fields such as VR, new energy, and electronic cigarettes.

The development trend of emerging industries

1. VR/AR: VR equipment will continue to iterate in 2022. It is expected to include META's release of a new generation of products, Sony's release of PSVR2, and Apple's launch of its first head-mounted display product. The industry continues to catalyze, and it is expected that the VR market shipments will still be around 50% next year. speed up.

2. Automotive electronics: The electrification and intelligence of vehicles continue to advance. Although the sales volume of cars on the demand side has not changed significantly, various functions in the car have been significantly upgraded, corresponding to more chip demand. On the other hand, from the perspective of the supply side, automotive-related chips are mainly based on mature processes. The current industry expansion of mature processes is limited, and the suppliers and fabs that have passed the automotive regulatory certification are even more limited.

3. Electronic cigarettes: The formulation of industry standards is conducive to the healthy development of the industry, and consumer electronics companies cut into the structural parts and assembly links. With the official finalization of e-cigarette standards, China Tobacco has been able to expand rapidly.

Due to the impact of the epidemic, the supply is limited, and the price of cores is rising, but the demand is constantly increasing. Only by accelerating domestic substitution, those who have the production capacity will win the world. With the rise of new demand + the release of new production capacity, the domestic semiconductor industry has also returned to the growth track, and the problem of insufficient production capacity has gradually eased, which directly drives the increase in domestic connector market demand.

Relevant data show that from 2016 to 2021, the size of China's connector market has grown from US$16.5 billion to US$26.9 billion. It is predicted that the size of my country's connector market will reach 29 billion US dollars in 2022.

Data source: Compiled by China Business Industry Research Institute.

Future trends

1. Technological upgrading drives the intelligent and integrated development of consumer electronic products.

The consumer electronics industry is a classic of technology-driven industries, and a technological innovation can bring new industry demands to the industry. Integration means that the product is small in size but can integrate more functions, and intelligence is the combination of hardware equipment and artificial intelligence, so that the intelligent terminal has the ability of information processing and data connection, and can realize functions such as perception and interactive services.

The concept of the Internet of Everything is emerging, the deep integration of consumer electronics products and the Internet of Things will become an important direction of industry development, and all-round intelligent products will become the mainstream in the future.

2. Fast iteration of consumer electronic products, forming a mature industrial chain division system.

Consumer electronic products have a short life cycle and are rapidly updated. With the advancement of technology, consumer electronic products can continue to innovate, and drive downstream industries to cultivate emerging demand, and ultimately reshape the industry format.

3. The division of labor between brands and manufacturers is clear, and the industry concentration continues to increase

Due to the deepening of the consumer electronics industry, enterprises are gradually differentiated into brand owners, solution providers, manufacturers, etc., and the clear positioning makes the industry division of labor and concentration continue to increase. Some small-scale manufacturers with weak technical strength gradually withdraw, and industry resources are gradually concentrated to larger-scale manufacturers.